Jesse G. Bell started the cosmetic company in 1927 and named it after his daughter, Bonne Bell. Since the very beginning, the goal of Bonne Bell has been to encourage young women to express their inner beauty as well as their outer beauty. In 2015 the brand moved its home to California under Markwins ownership but still continues the heritage of beauty in self-expression. We still believe every girl is unique and beautiful in her own way!